By Elizabeth Outka

In an unparalleled phenomenon that swept throughout Britain on the flip of the 19th century, writers, advertisers, and designers started to create and promote photos of an real cultural realm satirically thought of open air undefined. Such photographs have been situated in nostalgic photographs of an idyllic, pre-industrial previous, in supposedly unique items now not derived from earlier traditions, and within the perfect of a purified aesthetic that may be separated from the mass industry. offering a full of life, precise learn of what she phrases the ''commodified authentic,'' Elizabeth Outka explores this important yet missed improvement within the heritage of modernity with a piercing examine client tradition and the selling of authenticity in past due 19th- and early twentieth-century Britain. The ebook brings jointly quite a lot of cultural assets, from the version cities of Bournville, Port sun, and Letchworth; to the structure of Edwin Lutyens and Selfridges division shop; to paintings by way of authors corresponding to Bernard Shaw, E. M. Forster, Henry James, D. H. Lawrence, James Joyce, and Virginia Woolf.

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Extra resources for Consuming Traditions: Modernity, Modernism, and the Commodified Authentic

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As the historian for the firm T H E PA S T I S A P R E SE N T C O U N T RY 33 notes, George Cadbury “wished to create a village which would be a model of good planning and good and cheap house-building, and in which all those who wished might be free to live, whether they worked at Cadbury’s or not” (Williams, 219). By 1900, Cadbury had built 300 houses of various sizes, developed a village green framed by a group of public buildings, and set aside ample grounds both for extensive parklands and for recreation.

As one employee recalled, “George Cadbury would go round, on rainy days, to inquire of the forewomen whether all the girls under their charge had changed their wet shoes” (Williams, 59)—a partly kind, partly intrusive gesture.

Boys chosen to be apprentices had to “sign[] an indenture to attend classes and to work for the Firm until [they were] 21” (E. Cadbury, 47). While following an older training 38 C O N SUM I N G T R A D I T IO N S framework, the boys were nevertheless trained in new methods of production and distribution. This older model logically extended to some of the more innovative benefits that were provided at the firm. The company started pension funds for most employees and also organized sick leave and vacation pay (supported in part by workers, in part by the firm).

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